How To Kill a Unicorn by Mark Payne

It is a completely different world—that of an innovator. But someone has to do it. And it is easy to get stuck and not forward moving. 

 A whole new set of thoughts and perceptions have to be considered to move ahead. To be inventive one must see more than what is visible. One must also consider future needs and ways to address them while at the same time not losing perspective.

A whole company has grown up to meet the need of casting vision. One must deal in reality while moving the idea made product to market. There are questions to ask and solutions to be implemented.

 Payne presents in this book the idea innovation carries risk. It is possible to create impossible solutions. These are what the book refers to as unicorns. He starts with the innovation Samsung underwent and moves into how innovation turned plan water into the Vitamin Water craze we are in today.

But not every idea takes off. This is where the risk is.

Payne introduces us to a group called Fahrenheit 212 – 212 degrees Fahrenheit being the temperature at which water boils. That may be the inference of the company title.This book should be read by everyone interested in innovation.
 This book was sent free from Blogging for Books.com for the purpose of reviewing. I was not required to give a positive review. All opinions expressed are those of the reviewer and not of the publisher or the Blogging for Books site.