Friday, March 8, 2013
The Customer Rules by Lee Cockerell
There have been many book of rules that have been written and no doubt there will be many more penned ,for as Solomon, the wisest man, has said “of the writing of books there is no end..”
What makes this collection so good is that it is so evident but rarely realized. If we were to keep these rules in mind we could give better service and have more customers than we can handle. As he points out you can win a customer one at a time or lose them in the thousands. It only takes one person tweeting or posting on FaceBook to make or break your company.
What we need to realize is that true customer service is not a department but a personal responsibility. In fact, these rules can be applied to the church leadership also. The people in the congregation and visitors are the customers there.
Cockerell uses personal stories to illustrate his recorded rules. That is putting flesh to abstracts.
I would recommend it for all who are giving customer service as well as ministers within the church.
I was sent this book free from WaterBrook Multinomah Publishing Group for this review. I was not required to give a positive review. The views expressed are those of the reviewer and not the publisher.