Inventing Joy by Joy Mangano

Inventing articles you need because no one else has thought about it is something very few of us have the follow through to accomplish.

Gutsy women with a plan for business can’t be stopped.

This is the feeling I got as I read this book. Joy Mangano always was one person who saw something and said, “there has to be a better way.” She has a mind that could see the possibilities and the ability to conceptualize what it would look like.

She rarely took no for the final answer. She fought back limitations that men put on her because she was female. Some of her items brought to market was the Miracle Mop (the patent for which she fought to regain when some shifty business people treated her poorly and tried to claim ownership of the product.)

The business gave her backbone as she developed her brand.

Some suggestions she shares are: speak directly to the customer, Also, be honest, don’t forget the customer always decides what is a success.

Joy shares her low points as well as the high points of being an entrepreneur.

This is not a how to book but a story of one gutsy female, as I have said earlier.

No business is a one-person enterprise. You need workers and you need good working conditions. Joy was able to get a good group behind her once she reestablished her right to her inventions.

This book is not a how-to so much as a delightful story of a dreamer who put shoe leather to the dream. And this is what needs to be done. You need more than a dream to succeed. you need the muscle applied to the dream to make it a reality.

 It is important that one sits down and does the work of defining what success means to them. Don’t let others define it for you    Success as defined by Joy is doing what you like and enjoying it. Or another way to define success to stay focused on the product—the core of who you are.

She has said “I see objects that aren’t here. I solve problems no one asked me to solve. I’m an inventor, and I make things.” Product is King in her world.

This book should be read by all dreamers.

It is published by Simon and Schuster and costs $26.00 retail.